Brewed by Science.
Crafted by Nature.

Mod Beverage Inc. asked Super Collider to design a brand of hard coconut water that would appeal to a new generation of fun loving functional beverage drinkers that live active, healthy, and versatile lives.

The result was Mighty—the only naturally cold-sugar-fermented hard coconut water made from real coconut and reliable ol’ science.

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Brand Strategy / Brand Development / Naming / Messaging / Identity / Packaging / Social

Most coconut water brands feel formulaic and boring and don’t speak to the tastes of today’s ready-to-drink alcoholic beverage fan. Along with that, there’s a perception that a healthier beverage can’t taste good, and an alcoholic beverage can’t have better-for-you qualities.

Built on the foundation of a robust identity and packaging system we created a brand that balances fun with functionality to create a brand that feels new, natural, and backed by science.