Made by MOD.
Super Collider was approached by MOD, a beverage development brand rooted in a very established industry, to help them reinvent and modernize their vibe to feel more experimental, innovative, and progressive—the three traits they felt helped to define their unique brand character.
The result was a new brand identity that positioned MOD at the intersection of beverage innovation and stylish brand development.
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Brand Strategy / Brand Development / Messaging / Identity / Packaging / Social
MOD boasts an extensive portfolio of unique beverage brands and asked us to leave their past behind, but not to forget where they come from.
This made it crucial that the new identity be built on a flexible system that could seamlessly support content from any one of their established brands, while being strong enough to stand on its own.
We designed a fairly simple system that’s lead by their sigil—the primary logo for the brand. It’s intended to spark curiosity and invoke their progressive character, incorporating the use of three modernized runes to form an abstract visualization the name, MOD.
“The funnest part of this project was discovering that we could bring something unique and progressive to an old, established industry.”
“I love beer, design, and beverages that make me feel kinda funny. So, MOD was a natural fit and an awesome opportunity to smash those things together and create a brand that felt a little bit different than the traditional beverage brands out there.”
